What is the difference between flat embroidery and chenille embroidery?

Flat embroidery is precise and clean, making it perfect for intricate logos, small text, and fine lines. Chenille embroidery (and 3D embroidery) provides a thick, fuzzy, and highly textured finish with a strong vintage feel. It is highly recommended for large graphics, Varsity-style jackets, and classic American streetwear aesthetics.